Professional Development Seminar:
Steve McGowan Senior Vice President of Research The Discovery Channel
"Traditional Media's Future When Facing the Rise of New Media" Find out the latest thinking on traditional media’s advantages and future while facing the rise of the digital world. See how stations are in thumb-to-remote combat each and every minute. Come away with a list of top blocking and tackling techniques to attract new viewers and retain loyal ones from one of media's most savvy programming researchers.
