Graphic Designer
SUPERVISOR: Vice President, Communications
SUMMARY: The Graphic Designer is responsible for executing creative efforts for American Public Television (APT). This position reports to the Vice President, Communications; however, this person will work directly with various members of the APT senior management team, including the President and Chief Executive Officer.
ESSENTIAL JOB DUTIES:
- General Design responsibilities: Respond to specific requests for the design and
creation/placement of all institutional (APT) promotion and marketing materials
- Advertising: Build and manage an annual advertising plan and budget for industry trades
- Annual TV conference: Create the meeting’s graphic look, including event logo, for APT’s major programming event. Work with Vice President to build appropriate budget to cover all relevant design costs
- Create TV: Play leading role in design and execution of all Create materials and images, working with the senior principals involved with the Channel, including the Create brand designer and colleagues
- Brainstorm, research and help plan marketing campaigns with team
- Participate as an active member of APT’s Web Team, contributing ideas and partnering with IT colleagues on the branding and visual consistency on APTonline.org and CreateTV.com
- Promote and brand APT on site, in print, web and other platforms
- Maintain brand consistency on all social media and other public platforms
- Establish good relations with vendors, negotiate and work with them to meet our needs
- Measure marketing efforts through follow up with media where we advertise, collaborate with stations and continue to improve web tools
- Work closely with stations to coordinate co-promotion strategies across all platforms
- Work with other departments and Communications team to coordinate and execute promotional mailings
- Actively participate in staff team meetings, contribute ideas to lift the individual programs’ and APT’s overall brand, and contribute strongly to Communications team
- Provide colleague back-up on major projects including layout, design, database updates and creation of personalized documents
- Maintain dependable and consistent attendance
- Work occasional additional hours evenings and weekends to complete projects within tight deadlines
Additional Responsibilities:
- Limited travel
- Contribute to advertising metrics analyses
- Maintain awareness of changes in design software and available assets to support design work
- Recommend online professional development tools
- Perform other duties as assigned
Qualifications
- Three or more years of experience in design and creative services, preferably in media or public television.
- College undergraduate degree, preferably in communications or creative arts; or related experience
- Successful hands-on design management experience necessary, experience in working with printers and branded product creators a must
- Strong ability to think creatively, manage projects, solve problems, provide strong customer service, and work extremely well with staff and peers
- Adept in a PC work environment
- Demonstrated experience in meeting tight timelines and working within budget
- Demonstrated knowledge of Creative Cloud, including Photoshop, Illustrator, inDesign, After Effects Animation, PowerPoint and other design software applications and technology
- Working knowledge of HTML and CSS a plus
- Excellent interpersonal, written and verbal communication skills
- Experience in Lotus software application a plus
- Ability to administrate budget lines and coordinate invoicing for services
- Ability to manage requests for support from colleagues, stations and producers
Personal Characteristics
- Demonstrated experience in a multi-tasking environment and ability to work independently under established and self-prioritized deadlines
- Aptitude to work in a detail-oriented position with a strong focus on creativity, professionalism and accuracy
- Positive attitude, collaborative and collegial approach to completing work
- Comfortable working in a small company and having a participatory work style
This job description is intended to be general and will evolve over time. The description is subject to periodic updating. At management's discretion, the employee may be assigned different or additional duties from time to time.
APT offers generous benefits, competitive salaries and a dynamic work environment. Send your resume, cover letter and salary requirements electronically to
HRGraphicDes@APTonline.org. Portfolio of relevant work will be required upon initial interview.
APT is an Equal Opportunity Employer. No phone calls, please.
10/31/2018
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