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| RETURN ON CUSTOMER (1/60) |
  
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| Genre: | Business & Finance |
| NOLA: | RECU |
| Program Service: | Exchange |
| Supplier: | WBGU |
| Rights: | Unlimited Use/3 Years, School Rerecord, Noncommercial Cable, Simulcast, Video on Demand (VOD) |
| Offered: | Fall 2006 |
| Contract: | 2/23/2007-2/22/2010 |
| Premium for Pledge: | STATIONS ONLY (Check APT Pledge Guide for details): Compaion book, "Return on Customer" and various DVDs |
Description
In RETURN ON CUSTOMER, best-selling authors and renowned corporate consultants Don Peppers and Martha Rogers, Ph.D., explain how companies can strike the right balance between maximizing short-term profits and building long-term value. Designed for both business decision-makers and consumers, the studio-based program underscores the value of growing an organization's most scarce resource — its customer. Peppers and Rogers provide concrete examples of how companies including Verizon Wireless, Tesco, ING and Costco have successfully implemented their theory by promoting a customer-friendly corporate culture.
| Press Materials
The following press materials may be reproduced in connection with the print and online program promotion of this program. No other uses are authorized without securing prior permission from the copyright owner. All rights reserved.
A press release and photography will be posted as soon as they become available.
| Viewer Inquiries
Tom Zapiecki
WBGU
Bowling Green State University
245 Troup Street
Bowling Green, OH 43403
Phone: 419-372-2700
| Merchandise for Viewers
The companion book, Return on Customer, is available for $24.95, including shipping and handling. To order, please call 1-800-410-2727 or send a check to:
WBGU-TV
245 Troup St.
Bowling Green, OH 43403 |
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