Spain ... on the road Again
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A Versatile Program: SPAIN…ON THE ROAD AGAIN
Works in Both Primetime and the Traditional Cooking Block
SPAIN...ON THE ROAD AGAIN premiered in late September with success in both primetime and the traditional weekend day cooking block.
Thursday nights at 9:00 or 10:00 p.m proved to be a strong time slot for the program. KPBS’s and KETC’s Sept. 25 airings, which immediately followed American Masters, earned a 1.5 and 1.4 respectively. KCPT found success with it at 10:00 p.m. on Monday, Sept. 22, earning a 1.9. Other stations went the more traditional route and opted to air the program during the weekend cooking block. WBIQ’s airing on Saturday, Sept. 27 at noon topped the
daytime charts with a 1.4.
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