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The Last Emperor
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Capitalize on Viewer
Interest in the Beijing Olympics
With interest in China growing due to the upcoming Olympics, stations have the chance to capitalize on viewers’ thirst for information on the country. THE LAST EMPEROR has filled that role since its release. The Academy Award-winning film has performed well for several stations in Saturday and Sunday primetime. KQED’s airing led the way with a 3.8/8 on May 24 at 8:00 p.m., helping the station capture the No. 1 GRP spot of the night. The broadcast was also strong enough to land among the top 20 airings of the week, earning the 13th highest-rated broadcast.
WNED enjoyed a 3.5 rating on June 1.
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APT committed to ongoing distribution of Gourmet seriesAPT shows continue to earn industry honors
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