Magnificent Seven
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“MAGNIFICENT SEVEN was the big movie of the weekend with a 3.4
average in four plays...” -- TRAC’s Friday Fax, Jan. 17-23..
On Saturday, Jan. 19, four stations aired THE MAGNIFICENT SEVEN
(from Syndication) for a 3.4 average, and earned four of the top six plays, including the top spot of the night. The classic movie continued its momentum throughout the month, earning a 1.7 average across a total of 19 primetime plays. Both KOED+/Tulsa and KETA/Oklahoma City had
strong results with the program (4.1 and 3.3 respectively) by pairing it
with Elvis ‘56. Another station, KETC/St. Louis, scheduled the show after Pioneers of Primetime and increased the station’s ratings by nearly
13 percent.
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